Box office ‘Woman King’: The secret behind its success (and why not rule out a sequel)

The competition between Hollywood studios is fierce and sharp as spears. On the opening weekend of most films, rival CEOs rush to judge (and snipe). Not so in the case woman kingan epic action-adventure led by black women, which opened with a more-than-expected $19.1 million during the weekend of September 16-18 at the domestic box office.

“Usually everyone is pointing against you,” says Josh Greenstein, co-chair of Sony Motion Picture Group. “It’s so true, but everyone comes together for this. It’s a win for Hollywood,” said Nicole Brown, president of TriStar, who directed the film. The Hollywood Reporter In a joint interview with Greenstein on Sept. 20.

No major Hollywood studio has taken a chance before in an action and historical drama that focuses on a cast of black women with dark skin. just us Black PantherAnd the girls journey And the Crazy Rich Asiansamong the films, were the defining moments for variety, as well King’s woman.

The film, starring Academy Award-winning actress Viola Davis, easily topped the box office list after its world premiere at the Toronto Film Festival, a showcase for Oscar fare.

“Like I said on #TIFF.Net, if you don’t raise money in opening weekend, you’ll never see… black females driving a movie again. Please continue to support #TheWomanKing, now playing exclusively in theaters,” Davis tweeted at 18 September.

Moviegoers did just that. The promising opening was thanks to older females—particularly older black females—and the demo that has been most reluctant to return to theaters amid the pandemic. Suggest tracking King’s woman It will open for no more than $15 million to $18 million.

Females made up 58 percent of King’s womanaudience, while black moviegoers largely over-categorized 56 percent of ticket buyers, followed by Caucasians (23 percent), Hispanics (15 percent), Asians (3 percent) and others (6 percent) , according to Postrac.

“I think this movie was an eventual success, and Hollywood likes to pursue success with success. So I’m proud and excited about it.” King’s woman It can act as an opening for more dark stories to be told. Brown says.

fans love King’s woman As far as the critics. The film is the second title of 2022 to receive an A+ CinemaScore after blockbuster films Top Gun: Maverick. Between an A+, Rotten Tomatoes’ current critics score of 93 percent, and excellent exits, the film has made every single shot to increase its audience in the coming weeks. And word of mouth will recover as well King’s woman Oscar nominations on the ground.

A veteran Hollywood financier adds, “woman king She has a lot of work. This measure could help attract young and male moviegoers in the coming weeks. Most importantly, the quality of the image and the expected positive word of mouth mentioned above may allow the image to move beyond its core audience.”

Brown – the first black woman to lead a live studio label – Made King’s woman It was a priority when Sony Pictures president Tom Rothman chose her to run TriStar. Other studios had passed on the $50 million film, an adventure about the agogi period, an all-female army in the West African kingdom of Dahomey in the 18th and 19th centuries.

When Brown told Greenstein – a veteran of marketing and distribution – she wanted to make the black woman her equal the gladiator, told her to go to him (when I previously showed the film to STX, producer Kathy Schulman was offered a $5 million budget). Gina Prince-Bethwood came on board for a script written by Dana Stevens and based on the story of Maria Bello and Stevens. Sony and Tri-Star have also secured a joint financing partner to mitigate their risks, eOne Entertainment.

“When we set out to make this movie, we set out to tell a story that has global and global appeal,” Brown says. It’s a huge achievement.”

It’s no small feat selling a period adventure not based on a current IP address or a book, Greenstein said, “The opening shows the power of black moviegoers, core audiences, and moviegoers in general. People want to see all kinds of movies,” Greenstein says, referring to Sony’s record. Strong in directing original films under Rothman.

Kudos to Sony’s TriStar division for believing in it The King’s womanSays a Hollywood executive. “The picture was very serious, and TriStar succeeded in producing great art, an important picture, and it probably won several Academy Award nominations, and it did well.”

The ideal scenario would be for King’s woman, which also stars Thoso Mbedo, Lashana Lynch, Sheila Atem, Hero Fiennes Tiffin and John Boyega, earning up to $80 million domestically. A more conservative forecast is $60 million. The film begins to appear abroad this weekend when it premieres in Brazil in a major test of its international prospects.

It’s too early to officially talk about a sequel, but it’s not out of the question. “It’s an interesting possibility,” says Greenstein. Brown adds, “I’m not the first person to ask us this question.”


#Box #office #Woman #King #secret #success #rule #sequel

Leave a Comment

Your email address will not be published.