Is T-Mobile, as a corporate entity, a sole proprietorship or something? Because the company is really behaving like this, they really need new friends right now. And that could be good news for mobile users, depending on what they’re looking for.
The competition for mobile users and new smartphones has been escalating recently, with the potential new customer base seeing a slight rise in the past few years, thanks in large part to T-Mobile. (TMUS) .
In 2013, former T-Mobile CEO John Legere launched the company’s “uncarrier” program, which abolished the industry standard of limiting customers to two-year programs. Legere noted at the time that “customers love smartphones, and everyone hates contracts.”
AT&T (T) and Verizon (VZ) It eventually followed, in part due to the awareness that hardcore tech enthusiasts love to upgrade their smartphones when new devices hit the market, and onerous contracts often prevent that.
So in theory, this freed up a notoriously volatile customer base willing to find a new carrier plan if they were unhappy with their current service.
According to a YouGovAmerica survey last year, nearly a third of respondents who gave a reason to switch carrier plans said they did so because of price, while one in five said they did so to get better internet and mobile data quality and 17% say they They did it for a better service plan, such as a larger volume of text messages or voice calls.
T-Mobile is well aware of the impact of disposing of contracts and recently made a strong showing to attract customers to give them a chance.
T-Mobile has taken aggressive steps lately
T-Mobile has been roaming for new users this summer.
As part of the ongoing “Carrier Callout Program”, it was announced that customers who subscribe to the Magenta Max program are eligible for a free one-year subscription to Apple+. (APPLE) Netflix (NFLX) or Paramount + (for) .
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The company also recently partnered with Meta and Australian graphic design platform Canva Pro, which is designed to make it easier to make graphics for social media and digital ads. As part of the plan, customers on the Magenta for Business, Business Unlimited Advanced, and Business Unlimited Ultimate + plans that contain three fonts are eligible for free access to Canva Pro for six months, plus $200 in free ads on Facebook and Instagram.
Finally, the company called on rivals AT&T and Verizon to offer deep discounts only to Florida residents, as a way to draw attention to its massive nationwide discount for Essentials 55+, the basic unlimited plan for people 55 and older.
T-Mobile really, really wants you to switch
T-Mobile is reaching out to cultural vultures, seniors and small business owners to try and give them a chance.
The company understands that while customers like to shop for a new plan, switching can be a long-term problem, and the company said its own survey found that two-thirds of customers would often give up on switching out of frustration.
The company announced a program called Easy Switch, which allows customers to switch up to five lines to a T-Mobile plan. The company claims that it will only take five minutes to make the switch using an eSIM compatible smartphone.
The company says that “AT&T customers will face an additional hurdle because Big Blue keeps their phones locked even after they’ve been paid in full. #helpless.”
The phone is “locked” when it can only be used with a specific carrier, but the company has information on its app to help customers unlock their phone. And if customers still owe money on their phones, the company is offering to pay up to $1,000 on their devices as part of the Keep & Switch offer.
And in case you’re still not convinced, the company’s new network card will allow people and businesses with eSIM-compatible phones to try T-Mobile for free for up to three months.
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